Evolve Formation · Sprint Plan

15-Day CollaGlow
Optimization Sprint

Store · Identity · Avatar · Products — a precise day-by-day plan to transform CollaGlow into a high-converting, brand-strong Korean beauty business.

⚡ Week 1 — Diagnose & Define

Days 1–7: Audit everything, define your customer, sharpen your identity

Before optimizing anything, you need a clear picture of where CollaGlow stands today.

• ✅ Check all product pages — missing images, descriptions, prices
• ✅ Test checkout flow start to finish on mobile and desktop
• ✅ Review store speed (Google PageSpeed Insights)
• ✅ Check all navigation links and collection pages
• ✅ List every product with its current status (Active/Draft)
• ✅ Screenshot your homepage — note what's missing or unclear

Everything — your copy, products, marketing — must speak to ONE specific person.

CollaGlow needs a crystal-clear identity that Sofia recognizes instantly — in 3 seconds on any platform.

Your products are in Draft. Sofia can't buy what she can't see. Today: activate every product and rewrite descriptions that sell.

• Activate all 5 SEOUL 1988 products + Holy Basil Mask
• Rewrite each description using the formula: Problem → Ingredient → Result
• Add "How to Use" section to every product
• Add "Key Ingredients" section with benefits
• Add "Good for:" skin type tags (sensitive, dry, combination)
• Set correct compare-at prices to show value

The homepage is your first impression. Sofia must understand CollaGlow in 3 seconds and know exactly what to do next.

• Hero Section: Strong headline — "Korean Skincare for Sensitive Skin That Actually Works" + CTA "Shop the Routine"
• Trust Bar: "Snail Mucin 97% · Ceramide · Cica · Probiotics · Free Shipping Over $50"
• Featured Collection: SEOUL 1988 complete routine (4 products)
• Why CollaGlow: 3 icons — Gentle Formula · Science-Backed · K-Beauty Heritage
• Bestseller Highlight: Snail Mucin Essence with before/after visual
• Blog Preview: Latest 2–3 articles for SEO and trust
• Email Capture: "Get your free K-beauty starter guide" opt-in

A bundle increases average order value and makes it easy for Sofia to start her routine without thinking.

• Create "The Sensitive Skin Starter Kit" bundle: Cleanser + Essence + Sunscreen
• Price at 15% discount vs buying individually
• Create "The Full SEOUL 1988 Routine": All 4 steps
• Write bundle descriptions that tell a morning/evening story
• Set bundles as featured on collection page
• Add "Most Popular" and "Best Value" badges

Review everything from Week 1 and set up social channels with your locked brand identity.

• Set up Instagram profile with new bio: "Korean skincare for sensitive skin ✨ SEOUL 1988 Collection 🇰🇷 Shop the routine ↓"
• Set up TikTok with same profile image and bio
• Create 3 content pillars: Education · Ingredients · Routine Demos
• Schedule first week of content (6 posts)
• Review all Week 1 changes — fix anything incomplete

🚀 Week 2 — Execute & Launch

Days 8–15: Build trust, drive traffic, convert visitors into buyers

• Add meta titles and descriptions to all product pages
• Add alt text to all product images
• Compress all images (use TinyPNG or Shopify's built-in compression)
• Set up Google Search Console and submit sitemap
• Add structured data (Shopify handles this automatically — verify it)
• Create a "Sensitive Skin" collection page with SEO-rich description

• Set up Klaviyo or Shopify Email (free tier)
• Create Welcome Flow (3 emails): Day 0 welcome gift · Day 2 brand story · Day 5 bestseller + review
• Create Abandoned Cart Flow (2 emails): 1 hour reminder · 24 hour with 10% discount
• Design email templates matching CollaGlow visual identity
• Add email popup to store: "Get 10% off your first order"

• Shoot clean product photos: white background + lifestyle (dewy skin context)
• Create ingredient close-up shots for each hero ingredient
• Film a 60-second "Full Routine" video using all 4 SEOUL 1988 products
• Create 3 before/after graphics (use Canva)
• Design a routine infographic: AM routine + PM routine
• Add all new visuals to product pages and homepage

• Join 5 Facebook/Reddit groups where Sofia hangs out (r/SkincareAddiction, r/AsianBeauty)
• Comment with value on 10 posts — no selling, just helping
• DM 5 micro-influencers (1K–10K followers) with free product offer in exchange for honest review
• Post your first TikTok: "I tried 7 K-beauty products with sensitive skin — here's what happened"
• Post your first Instagram Reel using the routine video from Day 10

• Add a Guarantee Banner: "30-Day Skin Happiness Guarantee"
• Add Trust Badges at checkout: Secure Payment · Free Returns · Cruelty Free
• Add FAQ section to product pages addressing: Is this safe for sensitive skin? How long to see results?
• Set up Product Reviews app (Judge.me free tier) and add 3–5 initial reviews
• Add Recently Viewed and You May Also Like sections
• Set up Live Chat (Tidio free tier) for customer questions

• Publish 3 blog posts targeting: "best cleanser for sensitive skin", "snail mucin benefits", "Korean skincare routine for beginners"
• Add internal links from each blog post to the relevant product page
• Submit all new URLs to Google Search Console
• Create a Pinterest board "CollaGlow Routines" with 10 pins linking to products
• Repurpose each blog post into 3 Instagram carousel slides

• Create a "CollaGlow Launch" discount code: GLOW15 — 15% off first order
• Write a brand story email to your first 50 subscribers
• Prepare a launch TikTok video: "We finally launched — here's the honest story behind CollaGlow"
• Create a launch graphic for Instagram Stories announcing the official launch
• Brief your 5 micro-influencer contacts with launch talking points
• Set up a simple referral program: "Give $5, Get $5"

Today CollaGlow officially launches as an optimized, brand-strong, conversion-ready store.

• 🚀 Post launch video on TikTok and Instagram simultaneously
• 📧 Send launch email to full subscriber list with GLOW15 code
• 📱 Go Live on Instagram showing the full routine
• 📊 Set up Shopify Analytics dashboard — track sessions, conversion rate, AOV
• 🎯 Launch first Meta Ad ($10/day) targeting: women 22–35, interests in K-beauty + sensitive skin
• 💬 Respond to every comment and DM personally today

In 15 days, CollaGlow becomes unstoppable.

Each day builds on the last. Don't skip days. Don't overthink. Execute — and let the results speak.